Write Something
No matter what industry you’re in, expressing your viewpoint and ideas goes a long way in substantiating your personal brand. Whether you talk about projects you’re working on or offer opinions on the latest happenings in your industry, writing showcases your personality and your expertise, which builds up your status as a thought leader.
Maintain a blog on your personal website, publish posts to a collection on Medium, or—if you’re feeling really confident—reach out to publications in your industry about being a contributor. Use a habit-tracking app like Daily Goals or Commit to hold yourself accountable to posting at least once a week. And remember—these articles don’t have to be long, so long as they’re thoughtful.
If writing is really not your thing, think of other ways you can regularly share your ideas, engage your network, and build some thought leadership. Could you make sure to write some new code every week that gets published to GitHub? Send out a weekly newsletter to your network? Reach out to industry podcasts about being a guest?
P.S. When you do create this content—whatever it might look like!—it’s a great opportunity to bulk up your other social feeds by sharing it. If you use Squarespace to power your blog, you can sync your social media profiles to automatically publish your posts when they go live.
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